htk.co.uk Case study | Urban Vintage Driving sales in-store and online, through targeted messaging Urban Vintage is a Drapers award-winning independent retailer specialising in high-end designer clothing. Based in Ipswich, they have a large customer base across the UK, as well as internationally, through their online store. Urban Vintage was using a database to store customer information and purchase details. This helped them track the purchasing behaviours of their 10,000+ customers, but it did little to inform their marketing strategy. They wanted to make better use of this valuable information to target customers and improve their marketing results. “We wanted a way to reach out to our loyal customers that was multi-channel, professional and affordable, and we needed to m

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