htk.co.uk Case Study | Telefónica O2 Re-engaging at-risk customers through targeted mobile offers Priority is O2’s award-winning mobile app, and with over 3 million registered users, it’s one of Europe’s largest loyalty programmes. As part of their omni-channel strategy for customer retention, they wanted to ensure that as many customers as possible were enjoying the offers available to them through Priority. To achieve this goal, O2 needed to deliver highly- targeted offers that would appeal to each customer, and keep them engaged with the Priority app. 261% uplift in app check-ins ...driving re-engagement with O2’s Priority app Using a variety of data sources, offers are matched to each customer based on: Past behaviours and interactions with the app Where they were when they c

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