htk.co.uk Park Farm Hotel is an independently owned and operated country hotel in Norwich, UK. The hotel offers 52 rooms, a restaurant, spa and leisure center. Special offers and promotions are sent by email to the hotel’s sizeable list of subscribers. Case Study | Park Farm Hotel Driving direct bookings through personalized offers Park Farm Hotel uses Horizon’s group builder to easily segment customers and pinpoint the right audience for each campaign. For example: • high-value guests don’t receive last-minute discounts / promotions • guests who have stayed before receive different messaging to new customers Event-based triggers ensure that messages go out when they’re most relevant to each guest. Plus, Horizon’s built-in A/B split testing allows the team to identify the best

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