Until Neustar Helped Fix It, “Fifteen To Twenty Percent Of Our Direct Mail Was Being Returned.”

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UNTIL NEUSTAR HELPED FIX IT, “FIFTEEN TO TWENTY PERCENT OF OUR DIRECT MAIL WAS BEING RETURNED.” Like many nationwide businesses, Meineke Car Centers markets heavily through direct mail. Before using Neustar Customer Intelligence, however, Meineke had a problem. “Fifteen percent to 20 percent of our direct mail pieces were being returned as undeliverable,” says Jim Meeks, Vice President, IT. The issue: store employees collected customer addr

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Until Neustar Helped Fix It, “Fifteen To Twenty Percent Of Our Direct Mail Was Being Returned.”

Until Neustar Helped Fix It, “Fifteen To Twenty Percent Of Our Direct Mail Was Being Returned.”

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