C #UnpackThatChallenge:C #UnpackThatChallenge To support and connect the millions of Gen Z students adjusting to a digital high school environment and social distancing from friends as a result of the COVID-19 pandemic, JanSport launched the #UnpackThatChallenge, a social awareness campaign on TikTok for displaced students to promote a hopeful message while adjusting to their new normal. To do this, Jansport partnered with popular TikTok influencers to promote a hopeful and empowering message while making a difference. C Since JanSport’s inception, the brand has always had its customers’ backs. When the COVID-19 pandemic hit the world, JanSport knew they needed to help in an authentic way to the brand. They wanted to bring to life the notion of having their customers’ back. In

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