The Challenges Legacy Technology: This specialty retailer built an impressive internal system to issue points and manage tiers, but was lacking in their personalized outreach to customers. They were looking for a solution to bring the next level of loyalty technology to their stack that would enable further personalization of the customer experience, while also enabling marketing managers to control the process. Disparate Customer Data: This leading specialty retailer faced a challenge of having various point-in-time views of customers across all their systems, channels and brands. Without a single view of their customers, it added to their issue of not being able to deliver personalized offers and engagements. Case Study | Retail UNLOCKING CUSTOMER DATA TO DELIVER IMPACTFUL

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