CUSTOMER DATA & ENGAGEMENT PLAYBOOK FOR RESTAURANTS2 The customer data ecosystem is evolving to create a single, cross-channel customer profile that is updated in real time and instantly accessible by any system. Marketers are then able to react to customer behaviors within milliseconds by delivering the most relevant and profitable message, content or offer designed to maximize the value of key moments in the customer lifecycle. A customer data and engagement solution, namely an advanced one, is designed to enable brands to engage customers at the moment of impact, enhance interactions at the point of sale, award points, currency and other offers at the right time to ultimately drive customer loyalty. Most brands have customer data stored in multiple databases corresponding t

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