Case Study

Unleashing Rapid Product Growth

Unleashing Rapid Product Growth

Pages 4 Pages

Unleashing Rapid Product Growth How a consultative approach is ensuring that Athene Annuity achieves its aggressive sales and product launch goals Case stUdy Abstract a thene a nnuity & Life a ssurance Company had set aggressive business goals for itself – to achieve a ten-fold increase in annual premium revenue. One of the key levers to achieve this goal was rapid product launches – their target was to develop and introduce six new products i

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