CaseStudy Education CaseStudy University of the People Helps Students in Need Discover Tuition-Free Education with Taboola “Today, there are millions of students around the world that don’t have access to universities. It’s our mission at UoPeople to ensure all qualified students have access to high-quality higher education. Taboola has helped us spread that message, hit our brand awareness goals, and drive applications more efficiently than any other channel.” - Asaf Wolff, Senior VP of Enrollment, University of the People University of the People (UoPeople) is the first non-profit, tuition-free, American-accredited online university. Clicks 57,000 Impressions 56M More Efficient in Lead Gen than Google 58% COMPANY CHALLENGE SOLUTION RESULTS Increase brand awareness across its targ

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