CASE STUDY In the world of sports, it’s not about winning or losing—it’s about how you play the game. If that’s the case, Monumental Sports & Entertainment is already a champion. The metro D.C.-based company not only owns and operates a veritable catalog of sports teams and venues—among them the Washington Capitals (NHL), the Washington Wizards (NBA), the Washington Mystics (WNBA), the Washington Valor (AFL), the Baltimore Brigade (AFL), Capital One Arena, Eagle Bank Arena, and Kettler Capitals Iceplex—but it also is committed to a double-bottom-line philosophy, in which players, coaches and employees go beyond the business mindset to give back to the local community. SSB Central Intelligence Platform Turns Customers into Monumental Fans Monumental Sports & Entertainment needed t

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