The WEVO Solution WEVO provided UCF with analysis and insights that helped pinpoint what would resonate well with their target audience to help increase conversion before going live, including opportunities to improve copy, user interface, and user experiences. Since WEVO provided UCF with direct customer quotes at the start of the redesign, the university was able to keep the major concerns of their audience in mind throughout project development. UCF made sure the page they created addressed all their target audience’s concerns and they were able to share these insights with key project stakeholders to keep all parties well informed. WEVO results and scoring enabled the UCF Online team to approach their project with a data-driven strategy that allowed them to measu

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