The WEVO Solution Utilizing WEVO's comprehensive audience targeting, JWU Online tested two of its key web pages with an exact lookalike audience. What would’ve taken a consulting firm several months and tens of thousands of dollars to deliver, WEVO was able to provide in just 15 days for a fraction of the cost. With statistically significant results, WEVO identified a number of disconnects between the target persona and the web page as it was designed: - The WEVO Qualitative Heatmap revealed that the Request For Information form, built according to industry best practices, was far too aggressive for this new persona. - WEVO Driver Scores determined that since many visitors were unfamiliar with the JWU brand (only knowing what their company told them) visitors needed m

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