Case Study

Boomer Bank uses WEVO to engage younger clients

Boomer Bank uses WEVO to engage younger clients

Pages 3 Pages

The WEVO Solution Wilson previously used WEVO as her Pre-Live testing solution for other website pages, so she turned to them again to help her team better understand the needs and perspectives of the younger audience. Wilson and the WEVO team decided to test both her current webpage and those of competitors who’ve seen success with each of the targeted segments: Gen Z and Millennials. Wilson set out to create two tests. She selected two top traditional banks, CitiBank and Bank of America as well as three online banks, CapitalOne Bank, USAA, and AllyBank in order to determine which was the most appealing to the younger, “always-on” generation. (Note: WEVO uses images of pages, which allows customers to test any images including those of competitor’s pages and can test

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