: : An Analysis of University of Canberra’s Rugby Union Sponsorship Program… The objective was to evaluate and quantify in monetary terms the value of the University of Canberra’s Rugby Union sponsorship. Research Involved… Desk research around the 4 football codes in relation to apparel branding positions. Referencing a number of Sweeney Research industry leading reports such as the Sports Report and UMR (youth report). The Study

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