CASE STUDY: Etihad Stadium (Melbourne Stadiums Limited) Regular Medallion Club membership tracking … SSE have worked with Etihad Stadiums (formerly Telstra Dome) since 2008 and have conducted numerous research projects employing both qualitative and quantitative methodologies. Regular online surveys and focus groups have been held bi-annually. Research Involved… Online member surveys with current members. In-depth interviews with lapsed m

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