Case Study

Taronga Zoo

Taronga Zoo

Pages 1 Pages

A Detailed Investigation Into Taronga Zoo’s Commercial Structure & Sponsorship Assets… The objective of the study was to determine how Taronga Zoo can reach optimum commercial return through its sponsorship programs and investigate other income opportunities by leveraging the Taronga brand beyond the Zoo’s gates. Research Involved… An analysis of all past Taronga Zoo research over the past 7 years and recommendations as to how best trans

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