Case Study Information Technology Mo b i l i t y Universal Personalization Based On User Preferences CLIENT The client is one of Canada's largest telecommunications companies that provides telephone, Internet and television services as well as mass media related services CHALLENGE ? Provide a personalized experience to the user while watching TV, shopping or socializing on the internet using computer or a mobile device SOLUTION ? Our partner’s xPatterns platform was configured to receive user specific choice data from home set-top box, shopping portals. xPatterns relevancy engine learns user choice patterns ? iPhone Application is used by the user to verify machine learning, override it if needed, provide/suggest the relevant filtered content for TV programmes match

Join for free to read