CUSTOMER SUCCESS STORY UNIONBANK: TAPPING THE POTENTIAL OF DATA TO TRANSFORM THE CUSTOMER EXPERIENCE Recognized as one of Asia’s digital trailblazers, Union Bank of the Philippines (UnionBank) consistently ranks among the country’s top universal banks in terms of profitability and efficiency. UnionBank has always been among the first to embrace technological innovations to empower its customers for the future of banking, serving the growing needs of Filipinos locally and globally. Increasing digital banking workloads Government initiatives are encouraging the Philippine banking industry to digitize. This means banks and other financial services players are driven to offer digital products, increasing overall competition in the industry. The Bangko Sentral ng Pilipinas (BSP), the central ba

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