www.crowdoscope.com hello@crowdoscope.com +44 (0)207 613 4608 WHY CROWDOSCOPE? The project required the discussion to start during the build up to the conference so the results could be assessed and decisions made over the three-day event. Participants were globally dispersed for the initial phase, so any face-to-face research was not possible. Rather than use a traditional survey or discussion forum, Unilever wanted to gather and analyse people’s input in a more insightful and sophisticated way. At the conference, participants returned to Crowdoscope to explore and develop their colleagues’ input. BACKGROUND Unilever wanted to tap into the collective intelligence of its senior leaders at Unilever’s Reward Conference to determine priorities for the year ahead and pre

Join for free to read