Dutch insurer a.s.r. unified its fragmented digital ecosystem with Thales’ OneWelcome Identity Platform to improve customer experience across six brands. Facing inconsistent access systems and unreliable identity data, a.s.r. re-onboarded users through iDIN bank-based identity validation, ensuring accuracy and compliance. The phased rollout linked multiple brands and identifiers into one secure platform while integrating eHerkenning for B2B access under EU eIDAS standards. Thales’ flexible CIAM enabled brand-specific user flows and centralized authentication. The result was a unified portal serving over two million customers, offering secure, seamless, and personalized access across all insurance services.

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