www.seismic.com For almost three decades, Unical has been the go-to supplier of aircraft parts and components all around the world. With immediate access to millions of aviation parts, Unical has a reputation of delivering on-time and on-cost. Rapidly growing to 3,500 customers worldwide, consistency of messaging on marketing materials was problematic. Dozens of reps were simultaneously meeting with customers and prospects telling different stories about Unical’s products and process for distribution. As these inconsistencies were beginning to affect sales, Unical was looking for a partner to consolidate content in one easy to access location. Unical now stores all of their corporate overview slides, product images, and data sheets directly in Seismic. Sellers now feel confid

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