Case Study
KISS Concert Experiences Surge In Military Sales
SOLUTION ID.me’s identification system verified military members in real-time and protected against repeat use. Working with the band’s representation at McGhee Entertainment and with Ticketmaster, ID.me set up a streamlined military status verification process so eligible consumers could access their discounts quickly and efficiently. First, a unique landing page was created for the military community on the KISS website (www.kissonline/ heroes). Consumers were then prompted to either sign-in or sign-up with Troop ID to verify their status and redeem the offer. Verification occurred in real-time and unlocked a unique promo code that could not be used more than once. Consumers then selected the show they wanted to attend and the promo code was applied at checkout – as simple as