Unboxing Must-Have Marketing Campaigns: Onboarding Series In this ongoing series, we’ll be “unboxing” must-have email campaigns vital to any successful marketing program. We started with Welcome Messages, so the next logical step is to focus on what comes next for new subscribers: Onboarding. Don’t Assume You Have Them at Hello Many brands send a welcome email to new subscribers or customers and stop there. But don’t assume you “have them” at hello! By not following your welcome campaign with an onboarding series, you’re missing a golden opportunity to solidify channel engagement, grow customer loyalty, and prompt first or repeat purchases. Onboarding campaigns build on the strong foundation laid by your welcome campaign. In fact, brands which deploy a Welcome Series are essentiall

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