B U Y ER I NTENT How Mine Uses G2 to Source MQLs 2x More Likely to Convert April 19, 2023 by Stephen Hoops Pivots in business happen all the time. But there’s nothing better when a pivot has unlimited potential for success and tremendous growth. That’s precisely the opportunity the team at Mine knew they had in front of them. The company made a big splash with their privacy software that gave consumers the power to have greater control over their personal data using the MineApp. However, it was difficult to ignore how many businesses were also reaching out with their own pain points with managing user personal data, extending to the organization’s data practices and ongoing management. IN THIS POST Building awareness and trust after pivoting to a B2B landscape Going all-in with G2 and th

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