EXEC UTIVE S UMMAR Y UMA: The United Motorcoach Association is North America’s largest association of professional bus and motorcoach companies. Membership includes over 900 motorcoach companies along with 250 associate members made up of motorcoach manufacturers, suppliers and related businesses. CHALLENGES FACED BY UMA UMA needed a no-risk solution to better engage exhibitors and build non-dues revenue through their communications platforms. They wanted to deliver a seamless experience for exhibitors and vendors who had both advertising and event space needs. RESULTS As a long time client of Naylor Event Solutions, UMA began working with Naylor Communication Solutions in an effort to build non-dues revenue and enhance their offerings for members and exhibitors alike. Working w

Join for free to read