In 2013, VTLA’s membership was steadily declining and this continued into 2014 at an alarming rate.
In 2013, VTLA’s membership was steadily declining and this continued into 2014 at an alarming rate.
2 PagesCASE STUDY Naylor provides member engagement and revenue solutions to 1,800+ associations throughout North America. To learn more, go to: naylor.com CHALLENGE In 2013, VTLA’s membership was steadily declining and this continued into 2014 at an alarming rate. VLTA conducted membership surveys and interviews to determine the cause. They discovered that they did not have a strong membership value proposition and their online presence was outdated. After a thorough analysis, it was determined they needed to makes changes in quick order to offer their members what they wanted and needed. SOLUTION First, VTLA updated their website’s homepage to provide members a better user experience. As part of the site updates, they now had the ability to track member engagement. Then, in June 2015,
