Founded in 2012, Ultra Mobile (Ultra) is a mobile virtual network operator that provides nationwide wireless prepaid services including calling, texting, data, and international calling at affordable prices. For a young company in a rabidly competitive telco space, Ultra Mobile captured vast amounts of data that needed to be curated and analyzed in order to create value. But the underlying infrastructure didn’t support what the teams needed in order to be great at what they did. The dissemination of information was laborious and clunky at best. There weren’t enough resources or access to adequate tools to do any kind of reporting or analytics, and therefore, analysts spent their time in a vicious cycle of ‘lather, rinse, and repeat’ process with their data. In that, based o

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