Multiple siloed customer data sources - from the web, apps, print, and more - created a disconnect between The Economist and their customer base. Leaving the media business wondering how to better optimize services to customer preferences. Consolidate several customer data sources in the cloud, with a single data platform layered on top, to deliver a more holistic 360-degree view of their customers. The entire company is now data-driven. Stakeholders gather their own insights using intuitive dashboards and visualizations to drive more informed decision-making. Teams listen and learn from customers to determine the next best product offering. Personalized content, multichannel marketing, and programmatic advertising are more informed and foundational to the business. The Economist

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