Case study Codex A banking world first Putting artificial intelligence at the heart of business Ulster Bank is leading its market with an artificial intelligence platform to improve customer experiences, drive up performance and help shape the future of its business.Based both in the Republic of Ireland and Northern Ireland, Ulster Bank forms part of the Royal Bank of Scotland Group (RBS). It’s one of the traditional Big Four Irish banks, with around 3,000 staff serving approximately 1.9 million customers. Ulster Bank’s ambition is to become number one for customer service, trust and advocacy by 2020. To achieve this, the Bank continually works to better understand and serve the needs of its customers. As part of its wider digital banking strategy Ulster Bank, in line with its

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