Review & Insights Transformation What we discovered: Cabin crew are the face of an airline. So, to recruit them poorly is to damage your brand. This airline was hiring its air and admin teams in such an inefficient way that 80% of new staff missed their start date because they had no references. Hiring was a hit-and-miss affair: subjective and inconsistent and few standard operating procedures. Technology was available, but not always being used.

Join for free to read