1 | Turo Case Study The grass is always greener when it comes to cars. If you have one, you might bristle at the fact that your car just sits there most of the time, parked and waiting for the next trip. If you don’t have a car, you might dread lugging groceries back on the long walk home from shopping. Think of Turo as the perfect medium between the automotive have and have-nots, where the grass is always green and cars never go unused.Turo enables car owners to share their cars with guests as part of a peer-to-peer car sharing network that spans across the US, Canada, and the UK. With over 10 million users and 450,000 vehicles available for rent, Turo has to prioritize both scale and customer experience. Both priorities are deeply interwoven in Turo’s two- sided marketplace experience.

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