Case Study

Tupperware’s Incredible Digital Transformation

Tupperware’s Incredible Digital Transformation

Pages 8 Pages

Tupperware Client Success Story How the Original Social Network Increased Email Revenue and Reinvented Itself with Customer Data Tupperware’s Incredible Digital Transformation Prioritizing digital transformation, longtime brand Tupperware sought out a platform partner to overhaul their email and data- gathering strategies. In 2018, Tupperware celebrated its 70th anniversary (with a party, of course), and over the course of those seven decades, the brand has stayed true to its original business model. Consultants are the ones establishing and maintaining one-to-one relationships with customers, most notably through demonstrating products at their trademark Tupperware parties. The customer gets an innovative, durable product that helps out in the kitchen, and the consultant gets t

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