Case Study
High-growth Intercom relies on LeanData lead routing to supercharge business agility and sales effectiveness
High-growth Intercom relies on LeanData lead routing to supercharge business agility and sales effectiveness
® INTERCOM SUCCESS STORY High-growth Intercom relies on LeanData lead routing to supercharge business agility and sales effectiveness. THE CHALLENGE Tagged by Forbes as “a business chat unicorn,” Intercom is the world’s first customer platform helping internet businesses accelerate growth. Today more than 30,000 companies, including New Relic, Sotheby’s and Shopify connect with a billion unique people worldwide.. “Ours is a highly transactional business, and we are always trying new and different things to ensure a smooth and rapid sales cycle,” said Jeff Serlin, Head of Global Sales Operations at Intercom. “Many of these things are quite complex and hinge on flexible and robust sales lead routing.” Intercom’s first foray into automated lead routing was the result of a classic