Tsogo Sun is Africa’s leading hotel, gaming and entertainment group with an extensive range of brands that provide world- class accommodation. Tsogo Sun has over 45 years of experience in servicing the local and international business and leisure traveller, and is focused on building its portfolio of successful global brands. The majority of Tsogo Sun’s database was contactable via cell phone as opposed to email. This meant that each time they sent an email marketing campaign, they weren’t reaching more than half their database. Tsogo Sun identified a need to communicate to their mobile database more effectively. To do this, they wanted to send SMS contacts the same monthly newsletters as received by the email portion of their database. “We needed a cost-effective solution implemented

Join for free to read