TRULY GOOD ENOUGH TO EAT The Hawaii Produce Traceability initiative is using RFID technology to bring a new harvest of business value to an industry as old as mankind. Background The Hawaii Produce Traceability initiative is a joint project of the Hawaii Farm Bureau and the Hawaii State Department of Agriculture. Challenge The two agencies, Hawaii Farm Bureau and the Hawaii State Department of Agriculture, teamed up with many of Hawaii’s leading growers, distributors and retailers to track and trace fresh produce, providing product visibility down to the farm or even field level. Solution Growers apply ShortDipoleTM RFID inlays and waterproof labels to boxes of fresh produce including asparagus, eggplants, mushrooms, papayas, pineapples and tomatoes. Boxed produce is read at the distributi

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