TruEngage™ + BMO Harris An engaged audience leads to amazing results BMO Harris used TruEngage™ to help drive awareness and consideration for their banking services BMO Harris ran an engagement-based TruEngage™ pre-roll campaign to give users the ability to engage with the brand within the video player in order to more quickly advance to their content. 1 http://www.innovid.com/insights/benchmarks/ 2 http://www.innovid.com/insights/bench

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