TruEngage + Ford

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TruEngage™ + Ford Using custom engagements to boost feature association Ford wanted to reach users in a new and memorable way With TruEngage™, users could choose to engage with Ford by intentionally interacting with a pre-roll ad. Doing so allowed users to more quickly get to their content while learning about Ford’s brand — making everyone happy! TruEngage™ boosted brand favorability, feature association, and purchase intent We partnered with

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