Tribune Publishing Uses Krux’s Next-Gen DMP To Create Precise Audience Segments And Boost ROI
Tribune Publishing Uses Krux’s Next-Gen DMP To Create Precise Audience Segments And Boost ROI
4 PagesCASE STUDY Tribune Publishing Uses Krux’s Next-Gen DMP T o Create Precise Audience Segments And Boost ROI©2015, All Rights Reserved Krux Digital, Inc. www.krux.com 1 Tribune Publishing is no novice to data management technology — it was one of the first publishers to implement a data management platform (DMP). The media company understood early on the critical role of data for unlocking audience insights and delivering smarter content
