Time Inc. UK Activates Precise, High-Value Audience Segments, Igniting Ad Performance Through Krux’s Next-Gen DMP
Time Inc. UK Activates Precise, High-Value Audience Segments, Igniting Ad Performance Through Krux’s Next-Gen DMP
4 PagesCASE STUDY TIME INC. UK Time Inc. UK Activates Precise, High-Value Audience Segments, Igniting Ad Performance Through Krux’s Next-Gen DMP©2015, All Rights Reserved Krux Digital, Inc. www.krux.com As every marketer knows, today’s consumers don’t fit neatly into traditional marketing profiles. For instance, how does a marketer classify a consumer who is a mum, auto-intender, head-of-household and beauty enthusiast all at once? More imp
