OUR TAILORED APPROACH With a streamlined integration process driven by the ability to autodetect ad slots, PubMatic OpenWrap was up and running in a matter of weeks. Times Internet’s use of Colombia, a full-stack solution that handles ad serving, content optimization and recommendation, and an audience extension service, created additional opportunities to segment and enrich inventory, helping to further drive overall yield and CPMs. In its first full quarter of implementation in H2 2016, PubMatic OpenWrap led to a 69% increase in CPM compared to the overall site average. Increase in average CPMs 69% 35+ Digital Properties THE STORY BEHIND THE SUCCESS Founded in 1999, Times Internet Limited (TIL) is India’s largest digital company with over 232 million users, 10 b

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