Case Study
Travel company achieves 50% lower average cost per click with Bing Ads
The power of Bing Ads Smart Destinations helps travelers save money and skip lines at the top attractions in nine U.S. cities. The company sells multi-attraction passes for admission to museums, tours and amusement parks — at savings of up to 55% off combined retail gate prices. “In the travel industry, buyers now expect more savings and purchase more online,” says Katie Angeloni, SEM manager at Smart Destinations. “That trend has worked out w