Case Study

Bathroom retailer achieves 25% lower cost per click with Bing Ads

Bathroom retailer achieves 25% lower cost per click with Bing Ads

Pages 2 Pages

The power of Bing Ads Better Bathrooms was founded in 2001 when Colin Stevens, then 21 years old, began selling taps on eBay from his bedroom in Wigan. The company now employs 182 people, has showrooms in Wigan, Warrington and Manchester, and is highly competitive against much larger competitors like B&Q and Bathstore. As with its early days, the key to success has been shrewdly leveraging Internet technology, with 80% of its business comin

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