Transforming Sales and Operations Planning at Criterion CASE STUDY REFINING HYDROPROCESSING CATALYSTSTransforming Sales and Operations Planning at Criterion CASE STUDY REFINING HYDROPROCESSING CATALYSTS “Criterion’s vision is to be the market leader in refining catalytic solutions by profitably delivering technically differentiated products and services to create value to our customers.” - Robert Trout, President, Criterion Catalysts & Technologies Criterion Catalysts & Technologies (“Criterion”) is an international company that is a wholly owned subsidiary of Shell. They are the world’s largest supplier of hydroprocessing catalysts that supply process technologies and catalyst services for a wide range of refining applications such as hydrotreating, hydrocracking, hydrogenation and

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