This case study compilation highlights how MedTech manufacturers partner with IQVIA to overcome commercial inefficiencies and improve ROI. One program introduced Associate Case Coverage representatives to handle routine procedures, freeing senior sales consultants to focus on revenue generation; 90% of cases were independently managed, creating a pipeline of over 600 transitioned hires. Another initiative addressed inventory inefficiencies by deploying dedicated field auditors, recovering approximately $10M in surplus inventory within eight months and reclaiming valuable selling time. A third case focused on therapy awareness, using data-driven targeting and field and virtual teams to educate referring physicians, generating $20M in incremental revenue. Together, these examples demonstrate

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