IQVIA’s claims-based analyses map the patient journey to drive more effective market strategies. By leveraging billions of medical and pharmaceutical claims, companies can identify treatment pathways, patient access barriers, and prescribing dynamics. Insights enable stakeholders to quantify unmet needs, optimize resource allocation, and design targeted interventions that ensure timely access to therapies. This approach empowers life sciences organizations to better understand real-world care patterns, refine engagement strategies, and align market access initiatives with patient needs—ultimately improving outcomes and supporting sustainable brand growth.

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