Traincards: making the entertainment connection Traincards offer a connected audience with out-of-home media’s highest dwelltime: 50% of average journey time is spent on device (circa 20 minutes) Source; Dipsticks 2015 They want to be entertained: 50% use apps for entertainment / news / reading And open to immediate action: More specifically, do you ever do any of the following via a connected device whilst on the train? Traincards are the ‘on sw

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