TradeTracker and Trivago implemented a model in which affiliates are paid on a click-out model
TradeTracker and Trivago implemented a model in which affiliates are paid on a click-out model
2 PagesThe Company As the largest hotel-search website in the world, Trivago is consistently the first brand to appear in an online search of ‘hotel prices’. Bursting onto the scene in 2005, it now hosts more than 600 employees across the globe. Helping millions of visitors find their perfect accommodation with a database consisting of more than 750,000 hotels worldwide. Trivago aim to connect their wishful consumers with a suite of partners through an innovative, fast and user-friendly website. The Case Trivago needed an approach which worked with the unique way in which they attributed customers to their partnered hotels. As they do not handle the booking of a consumer themselves, the standard route of working with a cost-per-sale model was not possible. They were also focused on attra
