Case Study

TradeTracker and Dineo implemented a CPL/CPA model, in which so affiliates are paid on Cost per lead & Cost per sale model

TradeTracker and Dineo implemented a CPL/CPA model, in which so affiliates are paid on Cost per lead & Cost per sale model

Pages 2 Pages

Introduction Dineo is a campaign that offers fast and instant cash microloans. The cash arrives easily in the bank account of the user, without paperwork and no guarantees. They have a system in which customers can request a loan of up to 500 € to be returned in 30 days using an online form (so, without paperwork). The process takes less than 10 minutes and the payment of the loan, if approved, is done automatically. Cooperation TradeTracker Dineo started the cooperation with TradeTracker at the end of 2015; since then, the minds at TradeTracker and Dineo combined to create a campaign that supports an array of materials and rewards publishers in a unique way. Combining our thoughts on a strategic approach, TradeTracker and Dineo implemented a CPL/CPA model, in which so affiliates

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