1 © GfK 2015 | Case studies Our client is a leading global travel and leisure group that generates revenues of more than $10 billion (€8.6 billion) from over 20 million customers each year. Tracking holidaymakers as they plan their next trip Situation The Internet has fundamentally transformed holidaymakers’ decision-making and purchasing patterns. Awareness and consideration have lost predictive power, and even consumers don’t kn

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