Case Study

Tracking and tracing meat with a strong sense of responsibility

Tracking and tracing meat with a strong sense of responsibility

Pages 2 Pages

The recipe for success at Müller Fleisch is simple -forward-looking ideas and a progressive approach to business, built on long-standing experience. Founded in Birkenfeld, Germany in 1959 and now in its third generation of family ownership, this slaughterhouse and meat processing company is one of the most successful operations of its kind in the country. The majority of its customers are companies based in southern Germany, including supermarkets Edeka, real, REWE and Kaufland and a string of discounters such as Aldi and Penny. “Future success depends on our ability to meet the changing requirements of rapidly evolving markets through forward-looking planning and an innovative approach to business.” This statement captures the management philosophy at Müller Fleisch, also c

Join for free to read